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FHTA filmmaker- Raffi Asdourian

October 19th, 2008 | No Comments | Posted in fest, filmmaker, interview

My film is “Ai” a short samurai film I made in Japanese. It’s about a young woman, haunted by the memories of her parents being murdered, who slowly discovers the truth about her past. I was inspired by the great tradition of Japanese cinema and the culture and history of the fearless warriors known as the samurai. Right now, I have begun the distribution process of the film in hopes of garnering some attention for my next project, my first feature film.



FTHA Film Page
Official Site

What is currently wrong with the film industry from your point of view as a DIY filmmaker?
The biggest problem with the film industry today is the lack of diversity of films promoted in the mainstream. If I owned a film studio, my biggest priority would be to distribute diverse content for a multitude of audiences as opposed to general “safe bet” films that turn a guaranteed, but in many cases, small profit. I just think Hollywood has forgotten how to take a chance on a film, whether it be small or big, and because of that there is a severe lack of variety and quality films available in the mainstream.

If today we are “here” describe “awesome”, what is the most ideal digital filmmaking utopia in your mind?
The most ideal filmmaking utopia is what I call Film 2.0 or the digital revolution actually coming to fruition. I think there will be a major shift in the way that film based content is created and distributed and that control will rest both in creators and the audience and opposed to a 3rd party. I also think that the “independent film movement” will eventually realize how to pool their resources and share their content, so it’s easier to access independent content without hassle. Projects like Workbook project are a perfect example of us heading towards more awesome.

What was the experience like of being one of the Pioneer From Here to Awesome Filmmakers?
The experience of being part of the inaugural From Here to Awesome has been nothing short of awesome. The tools and information have been priceless in terms of expanding into new audiences. I am humbled by the concept and think it’s a step in the right direction for the future of filmmaking and media distribution.

If you had the attention of the entire film industry right now, what would you tell them?
Make more movies. Take more chances.

What would you say to other filmmakers considering being a part of future renditions of From Here to Awesome?
The better prepared you are before applying to FH2A the better. Get your website, blog, pictures and videos ready, so that when you launch your FH2A page, you can fully take advantage of the amazing opportunities presented. Also, think about different methods of promoting your film once chosen. Again, the more you have prepared to market the better off you will be.

Describe your next project and whether your involvement with From Here to Awesome or DIY DAYS has informed anything about how you’ll proceed in the future.
My new project is a feature film based on the short film chosen for FH2A entitled “Sleeping Demon”. Ai is a character within a larger dramatic framework. I have had tremendous insight into how I will pre-pro my features because of DIY Days and FH2A. I will prepare to market and distribute my film, even before I’ve begun production of the film, that’s the biggest lesson I’ve learned. It’s all about thinking about your film and the audiences you want to reach as part of pre-production, before the film process even begins. It will not only empower and challenge the filmmaker in creative ways, but it will tremendously help the lifespan of the film and your career as a filmmaker.

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FHTA filmmaker - Sarah Fisher

October 14th, 2008 | No Comments | Posted in fest, interview

In preparation for the upcoming From Here to Awesome theatrical screenings in Allentown, NYC, London and Calgary - we’ll be posting a series of interviews with various From Here to Awesome filmmakers.

Meditate and Destroy is a feature documentary focusing on bestselling author of Dharma Punx and Against the Stream, Noah Levine. Tattoos, motorcycles, and an engaging punk rock soundtrack are featured in this hard-hitting look at how Buddhism has a place in the world of punks. We are currently holding community and festival screenings around the world. Our DVD will be released in early 2009.



FHTA film page
Official Site



What is currently wrong with the film industry from your point of view as a DIY filmmaker?

The film industry doesn’t currently foster exposure or ease of distribution for independent filmmakers. There are too many hoops to jump through to get your film distributed widely. While the production process has become democratized, theatrical distribution remains in the hands of a few gatekeepers. The film festival system is broken and a sham. Festivals promote themselves as supporting filmmakers, but this is a big myth. Film festival committees operate in a very politicalized way that neither brings income to filmmakers and doesn’t provide ease of discovery. It’s fiercely competitive to get in to festivals and if you’re lucky enough to get in– entering a state of prostitution begins.

If today we are “here” describe “awesome”, what is the most ideal digital filmmaking utopia in your mind?

The most ideal utopia would be a system that broaden the channels of distribution (both online and theatrical) so that independent voices can be discovered and simultaneously filmmakers will manage to monetarily sustain themselves. Film festivals should help filmmakers sustain themselves and not leave the fate of films to a lottery system. . Filmmakers have a better chance getting into an Ivy League school than they do having a film accepted into one of the “Top Tier” festivals. A system that doesn’t rely on the choices of a few film festival committee members who cater to Indywood companies would be revolutionary. I look forward to this day.

What was the experience like of being one of the Pioneer From Here to Awesome Filmmakers?

What’s great about From Here to Awesome is the opportunity to be a part of a collective of filmmakers who are all supporting one another. We are like the underground railroad of filmmakers- the rest of the industry has said they don’t want us but we will not be shut out. We are all empowering one another to take the great leap forward into the unknown- on the route of successful distribution (where most filmmakers hesitate to go). From Here to Awesome festival is innovative in bringing digital distribution and alternative theatrical screening opportunities to filmmakers simultaneously.

FHTA has a great vision to change the film industry. I think like any alternative system, it will take time to successfully operate in a reverse scenario from the current film industry. In five years from now, I expect the rest of the industry will be taking notice and looking at how they can follow in the FHTA footsteps.

If you had the attention of the entire film industry right now, what would you tell them?

I don’t want the attention of the whole film industry nor do I have anything to say. I think it’s pointless to speak someone who doesn’t understand your language. I think it’s exciting to be on the fringe, off in the shadows. This where excitement and provocative things happen. Sorry to anyone who’s missing out. I love being marginalized- I embrace it!

What would you say to other filmmakers considering being a part of future renditions of From Here to Awesome?

Do it and don’t hesitate. The only thing you have to lose is your misguided way of thinking that the film industry is going to do something for you because you made a film. Reverse your thinking and go From Here to Awesome.

Describe your next project and whether your involvement with From Here to Awesome or DIY DAYS has informed anything about how you’ll proceed in the future.

I have no big projects other than fulfilling my dream of seeing Meditate and Destroy reach it’s highest potential. We are bringing the film to communities around the world for the rest of this year which is really exciting. DIY Days has inspired me greatly. I will proceed with a lot more knowledge on self-distribution and building an audience on my next project. I will employ the strategies I’ve learned as soon as possible after the film is done.

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Festival Kicks Off

July 30th, 2008 | No Comments | Posted in fest, update

This past weekend FHTA festival showcase films started selling in various outlets. Over the coming weeks more outlets will be added. For full details on where to find the festival films on DVD, download or stream visit From Here to Awesome.

DIY DAYS is the educational side of FHTA. Similar to how film festivals have panel discussions, FHTA has a series of live events taking place in LA, SF, Boston, NYC and London. The events consist of keynotes, panel discussions, case studies and workshops. The first DIY DAYS event took place this past weekend in LA and over 300 people showed up for the day’s events.

A number of presentations where made from various parts of the world. Here’s one by filmmaker Brett Gaylor from Montreal discussing his latest project entitled Basement Tapes. For more on Brett click here




To see more visit www.diydays.com


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